SCORE International retains Las Vegas-based Image Media to act as the SCORE Media relations office annually as well as staff an on-site media center at all events. SCORE International and the SCORE Desert Series annually receives more than 3 million column inches in print and over 300 million electronic impressions annually. Coverage of SCORE virtually appears year-round. SCORE credentials an average of 275 news media personnel per race. The Tecate SCORE Baja 1000 generates an average of 100,000 column inches.
SCORE races are televised on national cable networks with multiple airings. The Tecate SCORE Baja 1000 airs as a one-hour sports special on the NBC television network and in 22 countries via ESPN International.
This year (2010), will mark the seventh consecutive year that the granddaddy of all desert races will air on a national television network and the ninth time in the history of the fabled event. SCORE races in the past have aired as racecast shows on ESPN, ESPN2, Speed Channel and ABC TV networks.
The ratings of the NBC show
increased significantly in 2005 over 2004. In 2006, 2007, 2008 and
2009, over 1.9 million households viewed each of the telecasts.
In Mexico, racecasts are on a
regular basis on Televisa, Telemundo and TV Azteca, shown throughout
Baja California, Baja California, the mainland of Mexico and South
The NBC shows are modified and aired internationally in on ESPN International in 194 countries and territories across all seven continents and it 15 languages. Radio coverage of SCORE and its events includes nationally-syndicated motorsports shows along with local event market news, sports and guest appearances.
In Mexico, SCORE and its Mexican events are covered extensively on Televisa and TV Azteca networks along with significant coverage in local event market news and sportscasts. Live radio coverage of SCORE races in Mexico occurs on multiple Mexican radio networks for each event held in Baja California.
Regular coverage on the internet includes the following websites: dirtnewz.com, race-dezert.com, off-road.com, motorsport.com and whowon.com. They generate a combined total of over 1 million hits monthly.
In Baja California, Mexico, average attendance for SCORE races is over 250,000 with a SCORE record of over 350,000 witnessing the 2007 Tecate SCORE Baja 1000 peninsula run from Ensenada, Baja California to Cabo San Lucas, Baja California Sur, Mexico.