SCORE Racers and Crews
Median Age 37.9 94% Male 6% Female 58% Married Median Income $68,974 41% Two income households 69% Own Home 79% Use Personal Computer 28% Hispanic 54% Own at least one truck 60% From Southern California (including Hispanic) 16% From Southern Nevada 14% Other 10% From Northern California 65.7% Of SCORE race truck entries are Fords 24.6% Of SCORE race truck entries are Chevys Source: SCORE Participant Survey 2009
SCORE Spectators Median Age 29.9
77% Male 23% Female 51% Married Median Income $44,653 45% Two income households 62% Own Home 41% Hispanic 46% Own at least one truck 54% From Southern California 12% From Southern Nevada 21% Other 13% From Northern California and other States Over 25.5 million unique visitors surf off-road market web sites every month. Source: SCORE Participant Survey 2009 AND R&R Research 2009 Note: These figures include spectators at the races in Mexico
Attendance: Races in U.S.—23,500 Average* Races in Mexico—250,000 Average**
*Based on Bureau of Land Management & Laughlin Tourism Committee Figures **Based on Baja California Department of Tourism figures
|